Grammy winner Bruce Springsteen isn't alone at the bar at Neiman Marcus in Beverley Hills. Australian coffee is also in sight, the new drink of choice at the US retail giant's glam branch.
Confirmation that Campos will now join the coffee push into the United States, opening a cafe mid-December in Park City in Utah, adds another heavyweight Sydney export to the North American coffee market.
Campos founder Will Young says the company has been eyeing a US assault for a decade.
Rolando Schirato has been carefully plotting the growth of Vittoria coffee in the US for a few years. "We're in 100 outlets.
It's in the [cafe and restaurant arms] of Neiman Marcus in Beverley Hills, with San Francisco also about to roll out. We're pushing into Vegas and some high-end hotels in New York City," Schirato explains.
With Toby's Estate changing the Australian coffee game in Brooklyn on the East Coast, the Los Angeles spin-off to Surry Hills' Paramount Coffee Project is a already a cult hit on the West Coast.
And PCP isn't only changing American's taste in coffee, it has also introduced LA's first Vegemite milkshake.