A man has raised over $US30,000 for a potato salad through a crowdfunding campaign in the United States.
“Basically I’m just making a potato salad, and I haven’t decided what kind yet,” said the father of the kickstarter campaign, Zack Brown, in a statement on the crowdfunding website.
Zack "Danger" Brown's goal wasn't initially ambitious. He hoped for a mere $US10 to fund a single serving of potato salad.
It has since ridden a wave of social media momentum.
Mr Brown's new-found potato celebrity status has scored him a spot on Good Morning America on Tuesday morning.
For a $US1 donation, contributors will receive the honour of having their name said out loud while Mr Brown tosses the salad.
The salad's meteoric rise has been pushed along by more than 2600 backers across the globe and spawned its own hashtag, #potatosalad.
But it hasn't been without its hurdles. At 11.30am, when the campaign was near the $US40,000 mark, nearly $US8000 was retracted from the donations, sparking fears of a downturn in the potato boom.
The campaign has since recovered some of its losses, bouncing back 18 per cent to surge past the $US30,500 mark.
Other observers have questioned just why anyone would invest in potato salad.
@lesley_phordtoy it makes no sense. Why are people supporting this?!?!— Danny Peña (@godfree) July 8, 2014
“There was never any, hey how can we validate our business model," Mr Brown told the Washington Post.
“It was about potato salad and potato salad only. Sincerity is important. That’s why people react to it."
The single potato salad has now grown into a full-blown potato party.
At the $US3000 mark, Mr Brown admitted that his kitchen was too small to hold a potato salad party of such magnitude.
“My kitchen is too small! I will rent out a party hall and invite the whole internet to the potato salad party, said Mr Brown.
“The internet loves potato salad! Let's show them that potato salad loves the internet!”
Crowdfunding remains a highly unpredictable form of investment. In June, an app whose only function was to display the word "Yo" received $US1 million in funding.
Rick Chen, co-founder of Australian crowdfunding platform Pozible believes that there are no bad ideas when it come to crowdfunding.
"Some people may think it's stupid, some people might like it," said Mr Chen. "But it's not up to us to kill an idea."
Mr Chen did say that there was a red line that Pozible did not cross,
"The project has to have an outcome beyond financial returns. If the potato salad can justify its outcome, then it's fine."
Questions remain over what form the potato salad might take. Our GoodFood website has some ideas: