Carlton and Collingwood fans may no longer face off at their spiritual home grounds, Princes Park and Victoria Park, but a local brewery is doing its best to stir up some old-school territorial warfare.
Cleverly timed to coincide with the Pies-Blues clash at the MCG on Sunday, Thunder Road Brewery will launch its new beer, Collingwood Draught, the same day at Beer DeLuxe, in Federation Square.
Thereafter the fresh, malty brew will be available on tap at pubs in Collingwood and across Melbourne's inner north (yes, possibly even in Carlton).
Thunder Road has no plans any time soon to try to woo the Carlton faithful with a brew of their own.
Thunder Road's Terry Alberstein said that, sadly, the Carlton Draught trademark was already taken.