The distinctive neon sign above Andrew McConnell's Cutler & Co. restaurant on Melbourne's trendy Gertrude Street strip.
The distinctive neon sign above Andrew McConnell's Cutler & Co. restaurant on Melbourne's trendy Gertrude Street strip. Photo: Supplied

The launch of Wilcox & Co in Sydney's north has raised the ire of Melbourne's Andrew McConnell, one of the country's highest-profile chefs. The Cammeray restaurant promoted itself with a logo so eerily similar to McConnell's Fitzroy icon Cutler & Co that some thought McConnell was plotting expansion into the Sydney market.

 

Antony Leenders of new Sydney restaurant Wilcox & Co. insists the eerie similarities with Cutler & Co.'s sign were the result of a "misunderstanding".
Antony Leenders of new Sydney restaurant Wilcox & Co. insists the eerie similarities with Cutler & Co.'s sign were the result of a "misunderstanding". Photo: Supplied

The usually placid McConnell wasn't amused. “When people copy you it can be flattering, but this is so obvious it is downright rude. It's a blatant rip-off. I flicked it to my designer who contacted them, but I haven't heard a thing from them,” McConnell says.

 

We tracked down Wilcox & Co co-owner Antony Leenders, a one-time winner of Australia's Bartender of the Year award, who offered no explanation of why his logo appears to be the lost twin to Cutler & Co, saying only that it is was a “mix up”. “Everything has since been removed,” Leenders says.

 

Wilcox and Co.'s Facebook page now has a decidedly different logo.