Epic fail: When consumers fight back against product changes

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This was published 8 years ago

Epic fail: When consumers fight back against product changes

By Melissa Singer
Updated

Old habits die hard. We like what we like and the public has a tendency to get a bit snippy when manufacturers try to change things. Following news that the makers of Milo are changing the recipe for the version of the product sold in New Zealand, here are a few other recipe or packaging changes that caused a stir.

GLAD Wrap shifts the 'cutter' to the inside of the lid (2014)

The maker of the popular plastic wrap knew it had a problem on its hands after a school teacher from Sydney shredded the tip of her right thumb on the metal cutter bar, which Glad, in a redesign, shifted from the bottom of the box to inside the lid. Apart from blood, the product drew her ire.

In late January 2015, Glad declared it was returning the serrated bar to its original position, where consumers had found it for 49 years.

Glad said it was shocked by the consumer backlash - the first of such magnitude in the history of its parent company, Clorox.

Kraft launches Vegemite iSnack 2.0 (2009)

Talk about spreading bad publicity. iSnack, a Vegemite-cream cheese blend, was chosen as part of a public naming competition but was given the collective thumbs down by consumers.

The new variant, launched in July under a 'Name Me' label, included a cream cheese blend to make it more spreadable.

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But after all the bad publicity, Kraft ditched the name in September, replacing it with Cheesybite in October 2009.

Introduction of Kellogg's Mini-Wheats 'frosted' variety (2014)

Kellogg's thought parents wouldn't notice when it stopped stocking a "healthy" choice cereal and replaced it with a sugar "frosted" or "chocolate" version with the same name and logo.

Out went the lower-sugar Mini-Wheats 5 Grain cereal and in came a new cereal on its shelves, Mini-Wheats Little Bites "Original" Frosted and Mini-Wheats Chocolate, which has 66 per cent more sugar than the 5 Grain variety.

Cadbury changes creme egg recipe (2015)

As soon as Christmas is over, chocolate lovers rejoice as the supermarkets start stocking Easter eggs. But this year Cadbury faced serious criticism in the UK after changing the makeup of its popular Creme Egg.

Cadbury changed the chocolate shell from its famous Dairy Milk formula - with a glass-and-a-half of full cream dairy milk - to something else.

There were dozens of complaints in the UK over the chocolate's new recipe, with Australian devotees of the original recipe forced to make do with the miniature version of the egg, whose recipe remained unchanged.

Do you know more examples? Send us an email.

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