Harris Farm Markets may snap up Norton Street Grocer

Is Little Italy pin-up Norton Street Grocer about to be snapped up by its rapidly expanding competitor, Harris Farm Markets? That's certainly the strong rumour in food circles.

Harris Farm, which is about to open a new cutting-edge store in Drummoyne, refuses to discuss any impending business deals, and the owners of Norton Street Grocer couldn't be reached for comment.

An industry insider, who asked not to be named, believes if the deal proceeds the original Norton Street Grocer in Leichhardt will probably retain its branding and identity.

But what would happen in Bondi Junction, where both retailers have stores?