Just Open: 10" Custom Pizzeria opens at The Hamlet in Braddon

There are eateries where you can design your own sandwich, burrito, ice-cream combination or noodles, and now we can add pizza to the list. Newly opened 10" Custom Pizzeria at The Hamlet in Braddon lets customers get up close and personal with their takeaway pizza.

After choosing your base, your move along the counter and select from meats including roast peking duck, cayenne spiced chicken breasts, cumin infused roast beef, and prosciutto, six types of cheese, 15 vegetables, plus a special "boost" section with ingredients like chickpeas, broccoli, kale and quinoa.

The two wood-fired ovens were commissioned especially for the store and are heated at 400C, which cooks the pizzas in two minutes flat.

Owners Joe Pelle and Sam Tinelli, who have worked in Canberra's food industry for 20 years, meticulously trained up their staff to produce pizza to their own standard, and insist that the pizza is thrown out and started again if it's not quite there.

They reckon the concept will be popular with diners.

"In our experiences over the years people have always been keen to take things off a pizza, add things to it and semi-customize it. And people have always wanted to come up to the counter and watch pizzas being made," said Pelle.

"So we thought let's combine those two into a fun environment, where people create the pizza together with our pizza chefs."

Pelle and Tinelli are busy training their new staff to get the pizzas to their high standard, and anyone who walks in before everyone is trained up gets to taste test and enjoy free pizza.

"When we're ready we will charge. If we're not ready, no charge," said Pelle.

They also can make up fresh salads, and sell gelato made down the road at Dolce and Salato Paticceria in Civic. There's also plans to grow the business more in the future.