Just Open: Archie's All Day, Fitzroy

They're serving prawns on a fat white roll with avocado and Thousand Island dressing at Archie's All Day. Also a chicken sandwich with stuffing and jus gras. And they're serving them until 10pm – otherwise known as "lunch hour" for hospitality workers.

That's about all we need to tell you about this new eatery by the Bluebird Espresso team on the old Southpaw site in Fitzroy. You probably know the rest from Instagram. Since the cafe, bar and restaurant opened last week, feeds have been filled with their Mexican-ish 'dirty eggs' (fried eggs on tater tots with black beans and green chilli), and the miso-cured salmon.

In looks this place is the antithesis of its predecessor. Southpaw's bluestone walls and vintage lamps have been replaced with a sea of white and furniture that doesn't squeak. In other ways it's a similar set-up: '70s soul still spins on vinyl and you can come for sustenance and drinks from the moment you wake up till late.

Currently you'll experience peak frenzy at breakfast thanks to the existing fan base from Bluebird Espresso, but owner Anthony Brem is pushing this new project as a seamless all-day operation, rather than a cafe doing dinner or a restaurant dabbling in breakfast.

Chef Nick Sawle (ex-Terminus Hotel, Clifton Hill) is in the kitchen doing apple and rhubarb quesadillas in the morning; burgers and those sandwiches from noon-10pm; and elegant small plates at night, backed by local craft suds, and wines co-ordinated by roving wine gun Will Dyer. Elle Newbould-Figg from CBD bar Double Happiness will unleash a cocktail list next week.

Mon-Tue 7.30am-4pm; Wed-Fri 7.30am-10pm; Sat-Sun 8am-10pm. There are plans to open later, and every night once things are ticking over.

189 Gertrude Street, Fitzroy, 9417 0066, archiesallday.com