World's first permanent Kit Kat 'Chocolatory' shop opens in Melbourne

Hosier Lane 'Caramelising the Streets' Kit Kat.
Hosier Lane 'Caramelising the Streets' Kit Kat. Photo: Supplied

A store dedicated entirely to Kit Kat chocolate wafer bars is opening at Melbourne Central shopping centre on Friday, October 21 and pastry chef Anna Polyviou is taking it to the streets with her collection of graffiti-inspired Kit Kats for the 'Chocolatory' launch.

The executive pastry chef at Sydney's Shangri-La Hotel is a Melbourne girl, growing up in East Bentleigh. She collaborated with local street artist Dvate on the collection of four limited edition chocolate bars loaded with textural add-ons and flecked with vibrant cocoa butter 'paint'.

Polyviou didn't break out the airbrush, instead preferring to flick her trusty pastry brush for the paint-like effect.

"To use the airbrush you get a completely different effect ... the graffiti artist I teamed up with, he's got his own way of doing it with the spray cans and the airbrushing, for me, being a pastry chef, I really wanted to showcase an element of graffiti splatter using a pastry paint brush," Polyviou says.

The colourful 'Luna Park' Kit Kat was inspired by the bayside fairground, dipped in fun popping candy and 100s and 1000s, while matcha-flavoured 'Yo Maccha [sic] Me Crazy' is a nod to the city's Chinatown ("I'm hugely into Asian cuisine so Little Bourke had to be there," Polyviou says).

The matcha Kit Kat combo came about during her research in Japan, where Polyviou says she ate matcha ice-cream with a corn-flake-like crunch and crepes - which she incorporated into her KitKat in the shape of feuilletine flakes (crispy crepe pieces). However, she stopped short of using wasabi, despite tasting a wasabi flavoured Kit Kat.

Pastry chef Anna Polyviou describes herself as a huge fan of street art.
Pastry chef Anna Polyviou describes herself as a huge fan of street art. Photo: Cole Bennetts

Ever been indecisive at the cinema candy bar? The 'Caramelising the Streets' bar has you covered, itself covered in a lucky dip of popcorn, potato chips and caramel fudge.

Drawing on Melbourne's street art culture, the paint-flecked chocolate bars ($8) are housed in packaging featuring Dvate artworks (without the chocolate add-ons seen here).

The 'Chocolatory' also sees the return of the brand's 'Create Your Break' bar, following a pop-up last year, where you can DIY and customise a Kit Kat with a selection of toppings ($15 for eight chocolate fingers).

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The Melbourne 'Chocolatory' is the world's first permanent Kit Kat store; joined by pop-ups in London, Singapore, Kuala Lumpur and Japan (various locations).

Open Sat-Wed 10am-7pm; Thu-Fri 10am-9pm.

Level one, Melbourne Central Shopping Centre (opposite Sephora), corner La Trobe and Swanston streets, Melbourne, kitkat.com.au

Little Bourke 'Yo Maccha Me Crazy' Kit Kat.
Little Bourke 'Yo Maccha Me Crazy' Kit Kat. Photo: Supplied

The Melbourne Chocolatory will launch with a limited edition tin filled with the four Dvate x Anna Polyviou designs ($50). Chocoholics will have to wait to try the individual Melbourne Street Collection flavours.

The Polyviou-designed bars ($8 for four fingers) include:

Available from November 7:

Luna Park Candy Craze Kit Kat.
Luna Park Candy Craze Kit Kat. Photo: Supplied

Little Bourke - Yo Maccha Me Crazy: matcha (green tea) flavoured Kit Kat, feuilletine (crispy crepe flakes), toasted coconut and cornflakes.

Hosier Lane - Caramelising the Streets: milk chocolate Kit Kat, caramel fudge, nougat, popcorn and potato chips.

Available from January 15:

Customers can select from dozens of ingredients and see their customised Kit Kat being made.
Customers can select from dozens of ingredients and see their customised Kit Kat being made.  Photo: Supplied

St Kilda - Sundae Session: dark chocolate Kit Kat, mini marshmallows, pretzels and raspberry jelly drops.

Luna Park - Candy Craze: white chocolate Kit Kat, 100s and 1000, popping candy and rice bubbles.