Despite its $2.5 million interior and high-profile opening, Concrete Blonde in Kings Cross has joined the growing list of restaurant casualties for 2013.
Time was called at the Bayswater Road restaurant on Sunday.
Concrete Blonde opened in June 2011, installing designer grills, a wall of wine and adopting a name from alternative rock band Concrete Blonde, but the restaurant won't see its second birthday.
“It never really took off. It didn't have the traction and didn't get the numbers,” a spokesman for the restaurant said.
The Concrete Blonde spokesman said the business would not be placed in administration and that the restaurant's owners remain involved as landlords of the Bayswater Road site. In fact, a new venture is slated to open on the site soon.
Restaurateur George Michael confirmed he'll launch a third branch of his city food venture Janus at the Bayswater Road location.
This year has already seen a number of high-profile Sydney restaurants shut the doors or rebrand, including Restaurant Assiette and Danks Street Depot.