Entrecote, Jason M Jones' South Yarra house of fizz, steak frites and French pomp, was only meant to have a one-year fling with the Victorian terrace that once housed the legendary Lynch's on Domain Road. Seven years and a pandemic later, the love affair is over. The building's owners are reclaiming the space as a family home in August, leaving Entrecote to start a new chapter in Prahran.
Jones will barely miss a beat, reopening on Greville Street in the former Toko site on September 1.
"Of course we'll miss Domain Road, it's one of the best spots in Melbourne," says Jones. But he is excited to have signed a 20 year lease in a strip which he believes has an ideal European vibe thanks to nearby venues like Ladro, Rufus and Angus and Bon. He says he wants "people to stumble across Entrecôte slap bang in the middle of Greville Village and think they could have walked straight into the heart of St Germain or the Marais."
Pre-pandemic, Jones had planned to move the business to the Willows on St Kilda Road, a deal that didn't transpire as global events unfolded. But Jones thinks the new space, which will be redesigned by Jones' husband, designer Brahman Perera, is a better fit.
The space, which housed both Toko and nightclub Fog, has a 440 square metre footprint and a capacity of 200 diners. It will feature wooden panels, imported French fireplaces and all the frills that are responsible for Entrecote's following as its steak with bottomless frites and secret herb sauce.
All of the familiar touch points, including breakfast and live jazz sessions, will come to Prahran with new additions including French DJs playing vinyl on Fridays. A private 'apartment' will be available for group bookings.
Entrecote Prahran will open at 142 Greville Street, Prahran on September 1.