First new variety in 80 years has chocolate lovers tickled pink

Move over milk, dark and white chocolate, there's a new girl in town. From today, Melburnians can meet Ruby - the world's only new chocolate variety revealed in 80 years, and you guessed it, she's pink.

Hot on the heels of its much hyped Japanese, Korean and the UK release, the berry smooth new variety will only be available in Australia from the KitKat Chocolatory at Melbourne Central.

Choc fans can choose from two limited release creations - KitKat Chocolatory Sublime Ruby (a crisp batch baked wafer finger covered with premium Ruby chocolate) and handcrafted KitKat Chocolatory Black Label Ruby (an eight-finger bar is smothered in Ruby chocolate and topped with sweet dried strawberries, raspberries and caramelised meringue).

Revealed by one of the world's leading cocoa producers, Barry Callebaut, Ruby's rosy hue is a result of an innovative production process which unlocks the distinctive flavour and colour tone naturally present in the beans.

Sounds like magic to us!

KitKat Chocolatory Sublime Ruby (RRP $5) and KitKat Chocolatory Black Label Ruby (RRP $20) are available exclusively at KitKat Chocolatory in Melbourne Central, 211 La Trobe Street, Melbourne and via Click & Collect at shop.kitkat.com.au