Girl in a food frenzy lands the ultimate foodie dream job

Alice Lau setting up for the live Instagram competition part of the #HireMeSimon contest.
Alice Lau setting up for the live Instagram competition part of the #HireMeSimon contest. Photo: Ken Butti

Alice Lau, creator of the Girl in a Food Frenzy blog, battled it out against stylist Cecilia Brown to win Simon Johnson's #HireMeSimon competition last night. She now will be hired as the food providore's Instagram food star.

At the Simon Johnson Woollahra store, the finalists demonstrated their Instagram-creating flair in front of a judging panel that included business owner Simon Johnson and top chefs Peter Gilmore and Ross Lusted. After an intense live Instagram demonstration, Lau's foodie background and her ability to tell a story through her pictures was what led to her win.

The #HireMeSimon prize was a highly sought-after position, with over 500 applications. As the winner, Lau now has the opportunity to work as Simon Johnson's Instagram Food stylist, which includes shooting, styling and also tasting high-end items, such as caviar and truffles, in the company of Australia's leading producers.

"Never before has the photo been as important as the meal, and our #HireMeSimon winner Alice Lau is a born storyteller," said Johnson. "She is as passionate about food and great produce, and we are looking forward to working with her to visually inspire and educate food lovers, to share the stories behind Simon Johnson and the wonderful producers that we work with every day."