When farmers haul their goods to town they usually sell them at a growers' market.
Jon and Angie Choi have decided to open a restaurant instead.
Gyusha – a Japanese meat store and yakiniku restaurant – opens in Chippendale next month, selling the Chois' wagyu, from their property at Binnaway, outside Dubbo.
Customers will be able to choose a cut and either take it away raw or grill it themselves at the table.
Jon Choi says they export to Asia and the Middle East under the Crown State label.
"It'll be great to have somewhere our customers can try it [without having to go to Binnaway]," he says.
"Gyusha means cowshed in Japanese."
The venue opens next month at the back of Sydney's Central Park development.