The tied salami chain hanging outside on Abercrombie Lane in the CBD has been stirring the juices of conspiracy theorists, city workers and no doubt the city's wildlife.
If you're looking for an answer to the mystery, you've come to the right place. Sydney sandwich queen Marcella Nelson-Aebi has a new venue on the way and there's much more than just a sanger en route.
Nelson-Aebi, who found fame and a following first at South Dowling Sandwiches (which she sold), then the successful early days of Via Abercrombie (where she is also the landlord) has decided to open her own venue at the site after the recent departure of her last tenant.
"I'm calling it Calabria. It will be a panineria with delicatessen kitchen to eat in and take away. I will be stocking Calabrian salami, cheeses, coffee and Calabrian wine from Griffith, grappa, French champagne and Italian beer," Nelson-Aebi says.
She has some form in the city and with Italian food, having worked at the Emporio Armani Restaurant. Nelson-Aebi has always had her own style and her latest venue sounds like it's no exception.
"I'll get a dancer at lunchtime. Livestream Italian radio from Monte Carlo," she says. Currently under construction, Calabria will open in six weeks.