UberEATS launches alcohol home delivery in Melbourne

UberEATS can soon provide 100 per cent more beer with your fried chicken order.
UberEATS can soon provide 100 per cent more beer with your fried chicken order. Photo: Supplied

Keen for a Carlton with your pants-optional ramen? If 'yes' and you live in Melbourne, you're in luck. UberEATS will make beer more accessible when it launches an alcohol delivery service on March 24.

From Friday noon, users of the UberEATS food delivery service (an offshoot of ride-sharing app, Uber) can add up to six bottles of beer or one bottle of wine to their order from more than 30 participating, licensed restaurants.

The Age food critic Gemima Cody collects an UberEATS order on its first day of service in Melbourne last year.
The Age food critic Gemima Cody collects an UberEATS order on its first day of service in Melbourne last year. Photo: Nina Rousseau

Venues registered to deliver booze include Thirty Eight Chairs, Shizuku Ramen and Craft Beer, Homeslice Pizza and On It Burgers.

UberEATS isn't the first app to offer store-to-door plonk. Competitors such as Deliveroo, Foodora and Menulog are already on the wagon, however UberEATS is perhaps the most recognised player in the home-delivery market and attracts a large number of high-end hatted restaurants nationally.

Melbourne is the only Australian city where UberEATS has announced alcohol delivery although it's likely more capital cities will follow.

"Melbourne was the first Australian city to get UberEATS, so it makes sense to try out new this experience here first too," said a spokesperson.

"While there are no immediate plans for a broader roll out, we look forward to hearing feedback from our customers on this new UberEATS experience to be able to bring it to more people as quickly as possible."

The company spokesperson said UberEATS has been working with social-change organisation DrinkWise to "ensure alcohol is delivered in a safe and responsible way".

Delivery "partners" will need to sight valid ID and confirm the alcohol recipient is over 18 before handing over any beer or wine. If the recipient is unable to produce valid ID or appears intoxicated, the alcohol goes back to the venue.

UberEats will restrict alcohol delivery to the hours between noon and 9pm, and it's beer and wine only.